Former executive vice president of Springs Industries And president of its Finished Fabrics Groupand investors, combined to buy Perfect Fit. At the moment, he talked of the chances of reasonably sized, client oriented producers (Perfect Fit's earnings are estimated at roughly $80 million) at a market where resources were being merged.
Four months into his tenure has started mapping Perfect Match's approach. And from the sounds of this, he hasn't lost some of his desperation.
"For starters, Perfect Fit is a fantastic firm. But there is a Lot of research and a great deal of chances being found on the way that it is able to increase," Fontenot said. "You will notice some subtle changes this (October) market. The momentum will collect from the spring, and we are going to be quickly on the trail in the autumn.
Fontenot added,"When we do a Great Deal of stuff right, it is not Impossible for us to double our earnings through internal growth and acquisition at the subsequent five decades."
Fontenot is loath to Discuss acquisitions that are possible, but Appears at Perfect Fit because of its expansion to three pillars of aid. The first, in which the organization has earned for product creation, is in pads. Decorama Desley Cortley, home styles, including the organization's development in bedroom ensembles; and its own curtain and drapery branch, finish the listing.
Just as is that the Company's standing in the market and its reputation with its workers.
"Among those things that is becoming apparent to me and that I Supposed this from the beginning is that Perfect Fit has a huge reputation in the market from a consumer perspective," said Fontenot, who's spent a lot of his initial couple of months seeing Perfect Fit's providers and merchants, in addition to meeting all levels of their organization's staff. "We are seen as a client's business."
State it has its most powerful Existence from the futon mattress pads. However, they add that it's laid the groundwork to grow as a bedroom source that is complete. Comfort is the compulsory feature of the queen size futon mattress
"I think they're well aligned, and Chip is certainly a welcomed addition. He knows the cosmetic bedding industry," one client said. "We consider them a valuable source, and one with good potential"
In the area of bedding, the purchaser included, Perfect Fit has its own components.
"I place product styling and development really high on my Record," he explained. "And we search for support. I give them high marks in these classes."
Bedding makers credit Perfect Combination with attracting As it introduced the BedSack lineup Focus on futon mattress pads. Competitors are paying attention.
"My perception is They are placing their emphasis today on The coordinated bed ensemble," one maker stated, noting the possibility of gains in that class.
Fontenot considers that product development will be an underpinning Of Perfect Fit's expansion, and he's chosen to highlight it in part by means of a new committee whose members are drawn from the production and advertising ends of the business. The committee reports monthly producing what the executive sees for cultivating new product ideas and product enhancements, as a process.
"Perfect Fit has always been known as an innovator, and today We've got a procedure set up," Fontenot said.
Fontenot has surpassed lines Considering coming to Perfect Fit Of authority in the regions of human assets, quality management and manufacturing. The changes are made to establish responsibility for regions of the operations of their company.
Fontenot hired a new chief financial officer Comptroller of a branch.
Perfect Fit is devoting into enhancing its EDI, $ 1.5 million Capacity track its operations and to support its clients.
"We consider that for a firm our size, we Must support Our clients , and we would like to proceed into another level," he explained.
A addition to the lineup of Perfect Fit that retailers will See in the October market is the first field of bedding ensembles of your company. Perfect Fit will exhibit four patterns geared toward linen specialists and department stores.
Fontenot sees the development of a open line as a logical Expansion of this coordinated bedding industry it's done on a specific basis with national chains, catalog houses and bulk retailers . Perfect Fit's hit, he explained, wills extend as a source for bedding ensembles among retailers. The organization's strong suit in this region will probably be styling and exactly what Fontenot sees allows that retailers now look for to differentiate their products.
"Perfect Fit is going up in style ," Fontenot stated. "we would like to show to the rest of the transaction that which we could do. The available line is an investment in our styling"
A tangent to the bedding ensembles of the company is its own baby Bedding company, in which the marketplace is being tackled by Perfect Fit together with Marimekko designer permits and all the Sandra Boynton.
Fontenot considers that its mattress cans enlarge By causing retailers to invest in the class Pad company. Based on industry estimates, about $347 million was tallied by retailers in 1988 in pad earnings. But, studies have suggested that lots of consumers don't use futon mattress pads to offer added comfort or guard their futon mattresses.
Perfect Fit's power in pads relies on the BedSack, which wraps sides and the top of The futon mattress . Since the new debut, Perfect Fit has included the BedSack Plus a BedSack mattress with the Automatic BedSack along with dust ruffle, an futon mattress pad and mattress warmer. The introduction of extra mattresses resisted the evolution of another new solution, the Flex Wall mattress pad. The pad utilizes an elastic fabric which enables mattresses to contract round, whether they're thick or sized.
"Everybody walks around talking about what a grownup Company mattress pads are all," Fontenot said. "Together with the BedSack brand and the ideal kind of advertising it turns into a development area for merchants.
"We are not considering this mat company as a'grip our Share' proposal. We are going to convince merchants of their growth opportunities" With its pads Perfect Fit will investigate merchandising chances in bed cushions.
"We are at the mattress pillow industry now, and the Opportunity to product mattress cushions with mattress pad products is to our clients' benefit," Fontenot said.
The next part, Decorama Desley Cortley of perfect Fit holds Opportunities for expansion said. As a producer of window accessories and treatment, growth will be achieved by the business by keeping up.
"You are actually capturing up the trade client from ready made (window therapy )," Fontenot said. "As long as it is possible to pull from this course, you've got growth opportunities"
Fontenot says that he attempts to Provide each section of Perfect Fit's Company equivalent shares of his focus.
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